
PETER G. FENLON
3320 Clubland
Drive
678.982.4657
Marietta,
GA 30068
petefenlon@bellsouth.net
EXPERIENCE:
Jan. 2005 – Oct. 06, PINK Magazine, Atlanta, GA
Vice President of National Sales
-
Started
publication from concept to annual sales exceeding 2 million in
first year
-
Sold to numerous
Fortune 100 companies
-
Directed all
sponsorships for national conferences
-
Managed and
directed all aspects of sales and sales force
March 2001 – Jan.
2005, Magellan Transit Media, Atlanta, GA
Senior Vice President of Sales (Consultant)
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Magellan Transit
Media is a leading truckside advertising firm.
-
Responsible for
outbound sales development through extensive cold calling.
-
Manage
relationships between ad agencies and Fortune 500 companies.
-
Established sales
structure for development of sales staff.
Aug. 1999 – March
2001, OneClip, New York, NY
Vice President of Retail Sales
-
OneClip was an
Internet-based merchandising services company providing online
promotions and coupons to the grocery, health and beauty and
consumer electronics industries.
-
Employee number
one, starting sales department from scratch, growing to 50 active
accounts in online retail.
-
Directed retail
sales and also sold manufacturers in grocery and health and beauty
sectors.
Feb. 1994 – Aug.
1999, Digital Output Magazine, Atlanta, GA
Vice President of Sales
-
Digital Output
is a monthly trade publication concentrating on the prepress
industry.
-
Started publication
from concept to $130,000 per month revenues.
-
Directed
advertising, sales, billing & collections, as well as trained &
managed sales force.
-
Managed over 600
U.S. and foreign accounts.
-
Placed over 500
pages of ad space annually.
Oct. 1992 – Feb.
1994, Intertec Publishing, Atlanta, GA
Marketing Manager, Stitches Magazine (NE USA and Foreign
Accounts)
-
Stitches is a
monthly trade publication for the embroidery industry.
-
Consistently sold
45% above sales quota.
-
Averaged $55,000 a
month in revenues.
-
Placed over 350
pages of ad space annually.
July 1991 – Oct.
1992, Outdoor West Advertising, Atlanta, GA
Market Manager
May 1990 – Feb. 1991,
Outdoor Systems Advertising, Atlanta, GA
Account Executive
-
Accounted for all
Metro Atlanta billboards.
-
Contracted for 6–12
month periods.
-
Marketed services
through extensive cold calling.
May 1985 – April
1990, Whiteco Metrocom Advertising, Jonesboro, GA
Account Executive
-
Generated 50%
increase in revenues per year
-
Billed territory
(GA, TN, AL, MS) sales of $126,000 per month
April 1983 – May
1985, J.C. Penney Catalog Division, Forest Park, GA
Computer Operations — Management Trainee
EDUCATION:
Brenau University Gainesville, GA, B.S. in Business
Administration
Post Date: 01/07/07
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